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Forsta：2022年为什么定性研究能胜出：人类体验洞察的未来报告（英文版）

There is also strong growth in another signifcant qualitative segment.UX or User Research. This is a relatively new discipline, and it's notreflected in the ESOMAR data shown in the chart to the left. But industry experts estimate that advertised...

2025-05-13 20 5.82MB 38页
Forsta：2022年员工体验与洞察在挑战时期报告（英文版）

All experiences - both good and bad - are magnifed duringa period of crisis and uncertainty. lt is impossible to overcommunicate with team members during such times, providedcommunications are meaningful, valuable and empathetic,rather than formalist...

2025-05-13 16 383.13KB 10页
Forsta：2022年净推荐值手册（英文版）

Since taking the CX world by storm 20 years ago, the NetPromoter Score is still a controversial metric. lt sparkedpassionate debate with CX professionals throughout theindustry. Although still a much-debated metric, NPS is widelyused by CX profession...

2025-05-13 18 799.97KB 24页
Forsta：2021年进行在线焦点小组的10个步骤报告（英文版）

Take time to build rapport at the outsetThe warm-up is even more important online as people aren'tphysically present. Begin with a topic or activity that will helpform a connection between you and your participant, and.if relevant, others in the...

2025-05-13 24 428.87KB 8页
Forsta：2021年动态问题简介报告（英文版）

Dynamic is a word we use often in marketing and business-itsignifes change, activity and progress. In the market researchworld, dynamic questions and elements push progress byproviding a graphical and interactive way for researchers tocapture respond...

2025-05-13 21 911.51KB 16页
Forsta：2021年客户体验战略终极指南报告（英文版）

Over the past few years, Customer Experience (CX) programs havebecome an established path to delivering enhanced customerexperiences, engaging employees and driving business change.Why then, is every business not running a slick and successful CXprog...

2025-05-13 21 1.21MB 14页
Forsta：2022年人类体验路线图（英文版）

HX involves understanding customersfrom all angles, all the time. It's making use of all the sources of dataand insight in your business. lt's abouteveryone in your business really knowingthe customer in the round. And it's helpingtransla...

2025-05-13 22 1.01MB 13页
Forsta：2022年为您的组织准备HX报告（英文版）

Building a culture and roadmap for Human ExperienceInsights is a signifcant undertaking. For someorganizations, it is an ongoing journey; for others,it involves some fundamental transformations. Every day, we support thousands of customersat differen...

2025-05-13 20 223.56KB 8页
Forsta：2021年最佳实践调查滑块设计报告（英文版）

Showing an initial value or position on a slider can confuserespondents as it appears that an answer has already been given.If the initial state indicates a 'O' on the scale, there may not be away to distinguish that from a non-answer (where ...

2025-05-13 18 235.22KB 6页
Forsta：2021年在线定性：了解您的客户十大活动报告（英文版）

In many ways, leading an online interview or focus groupdiscussion is quite similar to an in-person exercise. You still want tokeep people engaged and connected, as you work to capture thebest insights. When using a virtual platform, however, a few e...

2025-05-13 27 383.33KB 16页
Forsta：2021年视频开放结束研究最佳实践报告（英文版）

Perhaps even more valuable, when presenting to stakeholdersthe researcher can use the videos to share insights andcustomer testimonials. During presentations, engaging theaudience is one of the hardest things to do.Videos provide an audio-visual test...

2025-05-13 18 939.18KB 10页
Forsta：2021年每个CMO都应拥有的三份客户洞察报告（英文版）

It may feel obvious what is meant by the term 'Big Data' butclearly identifying it is more nebulous. Gartner formed an earlyyet still widely cited, defnition using three "Vs"(Volume, Velocity,and Variety) to represent the key characteristics ...

2025-05-13 38 421.46KB 10页
Forsta：2021年通过AAU调查提升品牌价值报告（英文版）

An AAU survey asks questions of consumers ina specifc category and probes on the surveysponsor's brand, along with key competitors.For example, if Visa sponsored an AAUstudy, the survey would ask respondentswhat they think about the Visa experien...

2025-05-12 18 604.49KB 8页
Forsta：2021年使用在线调查来评估和监测您的业务表现报告（英文版）

Here's an example. Figure 1 reports theresults of a monthly tracking surveythat asks for respondent awarenessof hotel brands. Brand Awareness isa leading KPl for generating businessand customer leads. Starting in May,Milton's brand awareness ...

2025-05-12 29 404.48KB 10页
Forsta：2021年Forsta的敏捷型VoE解决方案报告（英文版）

Each one of these challenges seems monumental, but the truthis these challenges (and so many others) are simply symptoms ofa bigger problem: The traditional way of measuring employeeengagement is no longer providing value for many organizations.The d...

2025-05-12 37 247.59KB 8页
Forsta：2021年创建优秀调查问题的10个技巧报告（英文版）

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2025-05-12 35 357.02KB 10页
Forsta：2021年挑战现状-推动CATI操作达到新高度报告（英文版）

Don't over complicate things: Managing the processesand systems required to support CATl operations is avery big job.Outdated, disparate technologies make itvirtually impossible to effectively manage your businessas you struggle to develop integr...

2025-05-12 26 357.28KB 16页
Forsta：2021年社会参与：为参与者互动设计报告（英文版）

Within Forsta there are two methods for social engagement:Feed and Discussion. The Feed can be thought of as a "sharedindividual space", where participants can see their ownresponses intermixed with others within the community. In mostinsta...

2025-05-12 18 168.86KB 8页
国际教育成就评价协会（IEA）：2022年国际公民教育与素养调查研究台湾学生的表现情况报告（繁体版）

自 1990 年代以來，由於政治、經濟和文化體系在全球的變遷加劇，衍生了嶄新的市場運作、資源開發、資訊科技的使用和生態保護之變遷。這些現象挑戰傳統民族國家的權力與運作，逐漸步入全球化的時代。全球化社會影響的議題非常廣泛，涵蓋了政治、經濟、科技、金融、文化、媒體、生態環境、人口流動、社會認同等，這些議題跨越了傳統民族國家的邊界，形成相互依賴的體系，也挑戰了傳統國家公民的概念。面對全球治理架構的改變，個別國家的內部發展也有諸多影響社會凝聚的困境，例如，福利減縮、種族歧視、文化衝突及認同等...

2025-05-12 27 10.76MB 256页
天猫奢品&New Life Group：2023年家居奢品白皮书-奢侈品的新浪潮：家居与生活方式（英文版）

Over the past 30 years, China’s luxury market has undergone multiple transformations, each reflecting shifts in consumer values, economic conditions, and adapted brand strategies in response to new demands. From the status-driven consumption of the...

2025-05-12 27 4.1MB 41页

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