Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics.
教程列表：
Digital Analytics Fundamentals - Lesson 1.1 Course overview
Digital Analytics Fundamentals - Lesson 2.1 The importance of digital analytics
Digital Analytics Fundamentals - Lesson 2.2 Core analysis techniques
Digital Analytics Fundamentals - Lesson 2.3 Conversions and conversion attributi
Digital Analytics Fundamentals - Lesson 2.4 Creating a measurement plan
Digital Analytics Fundamentals - Lesson 3.1 How Google Analytics works
Digital Analytics Fundamentals - Lesson 3.2 Key metrics and dimensions defined
Digital Analytics Fundamentals - Lesson 4.1 Creating an account
Digital Analytics Fundamentals - Lesson 4.2 Understanding your account structure
Digital Analytics Fundamentals - Lesson 4.3 Setting up basic filters
Digital Analytics Fundamentals - Lesson 4.4 Setting up goals and ecommerce
Digital Analytics Fundamentals - Lesson 4.5 Collecting campaign data
Digital Analytics Fundamentals - Lesson 5.1 Reporting overview
Digital Analytics Fundamentals - Lesson 5.2 Audience reports
Digital Analytics Fundamentals - Lesson 5.3 Acquisition reports
Digital Analytics Fundamentals - Lesson 5.4 AdWords reports
Digital Analytics Fundamentals - Lesson 5.5 Behavior reports
Digital Analytics Fundamentals - Lesson 5.6 Custom reports and dashboards
Digital Analytics Fundamentals - Lesson 6.1 Goal Flow report
Digital Analytics Fundamentals - Lesson 6.2 Ecommerce reports
Digital Analytics Fundamentals - Lesson 6.3 Multi-Channel Funnels reports
Digital Analytics Fundamentals - Lesson 6.4 Attribution reports
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